Fly Fishing, Fashion and Trout Bums with Sid Hiscox and Declan Morrison

I talk with Sid Hiscox and Declan Morrison about their friendship and love of fly fishing.

We discuss whether you need to take phone fishing with you, where and why they fish and their fly fishing train wrecks along with a couple from my long list of them too.

They are the people behind the clothing brand Fera and have just released a fly fishing range called 'Trout Bum'

We talk about what went into launching it and why most fly fishing gear is green.

They are young and a breath of fresh air and are working hard to inject some colour into our pastime.